Do you want to increase your streams on Spotify? I'm guessing you would say yes. The market is ever-changing, and this makes your music promotion very important. Streaming has become a great way to gain new audiences and build a fan base in the music industry today and so cannot be over-emphasized.
There's no use in cheating by buying streams which can get you penalized by your distributor when you are caught. With Spotify spear-heading the streaming platforms, it is now necessary for artists to become very active in order to boost their streams. These tips can help you boost your streams on Spotify.
Create A Spotify Playlist
You can feature any playlist on your Spotify artist profile. Show a playlist your music's been added to, or just what you are into. You can also include bands and musicians that inspire you. Don't overdo it by adding too many personal songs.
First of all, you need to create a Spotify account if you don't have one already in order to get your music on the platform. Playlists and charts are one of the greatest ways of driving streams. Once your music is up on Spotify, you can proceed to get yourself verified. When your profile gets verified, there's a blue checkmark attached to your profile and makes it very professional. With a verified profile, you can gain access to detailed analytics, music promotion tools, new features, ability to submit your music to playlist curators, and many more.
Get Connected On Social Media
If you don't have a social media following, then you can start now. Make your presence known on Twitter, Instagram, Facebook, TikTok. Keep your fans updated on your latest music releases, promotions, shows, concerts, or other news. You can populate your page with exclusives like remixes, freestyles, live streaming, and more. Promoting your playlists and new releases on your favorite social media platform is a great way to engage your community and increase your streams. The more you get listeners, the more you show up in searches and custom playlists.
Get Started On Spotify Ad Studio
Spotify ad studio is an advertising platform that allows users to easily create and manage Spotify audio advertising campaigns. With Spotify Advertising, your message is delivered directly to your audience when they're tuned into the music and podcasts they love. Tell your story with audio and video ad experiences on Spotify. There are no distractions and the listener is focused on what you have to say. You can also add a link that points to your website, social media page, or anywhere else. Spotify ad studio offers a range of services that will help you to create an audio ad in minutes. Spotify also offers flexible advertising options, so there’s something for you no matter the size of your budget. You’ll need a Spotify account to use Ad Studio. If you don’t have a Spotify account, click sign up to get started.
Use Spotify Promo Cards
There's a new feature on Spotify for artists that enables you to share your music from the platform to anywhere with a special link attached to something called promo cards.
Promo cards are designed to be posted as an image to any social platform of your choice. If you want to link back to your music on Spotify, use the unique link on your social captions. To get started, search for your music, album or artist name. As the name implies, it comes in the form of a card with your name, and the particular song you want to promote. You can choose to customize the card to suit your brand color and style. After you have created your promo card, it's time to share. There are so many ways that you can share your card to your fans and social community.
Create A Spotify Code
A Spotify Code is a QR-like “scannable” tag that can be used to quickly share or access a piece of content within Spotify. Spotify Codes can be used almost anywhere but they might make more sense on platforms without link-outs like Instagram and Snapchat rather than Facebook or Twitter.
In conclusion, it is important to grow your fan base organically. Avoid the temptation to buy fans and followers. Be proactive, release great music and engage with your community.