When producing your music, the visuals are just as important as the sound because visual content is King. Most artists focus only on the cover, but we recommend designing multiple assets to help you with your marketing. Figuring out which assets to use for your music release can be a daunting task especially if this is your first single. We all know that you have to make good music if you don't want your fans to scroll on to the next big thing, but good music is still not enough to stand out in a sea of thousands of artists releasing singles, Eps, mix tapes, or albums every day. Your music needs well tailored visuals for it to gain that desired spotlight that you are aiming for. Let's look at recommended visuals you should consider for your music release
Get your cover artwork ready before you drop that music into any digital platform. There is a single general purpose for getting a cover art and that is to attract listeners and gain new fans. You may create beautiful music but without a visually compelling artwork, it can often go unnoticed and you don't want that right?
Your music cover is a representation of the kind of artist you are. A good cover design doesn't scream as loud as a terrible one and it makes a statement that creates a first impression of the music before your fans even get to listen to it.
Social Media Banners
Banners can be placed on your Spotify artist profile, YouTube channel, Facebook page, and twitter account. Don't take your digital real estate for granted! Using a banner for your music release is highly recommended. There is so much you can do with a social media banner and what it can also do for you. Social media banners can drive traffic back to your playlists, your Spotify artist channel or even your official YouTube artist channel.
A promotional graphics set is a collection of graphics used to promote your music. You can have one in the run-up to your release to raise awareness. When it's released, you'll be able to get a follow-up graphic informing people that it's now available. You can also distribute your promotional graphics via social media.
Promotional graphics and branding can have an impact not only on your streams and sales/downloads, but also on your identity. If you're having trouble gaining organic followers, you can boost your music by investing in paid advertising.
To help promote your music, contact media outlets, music blogs, Vlogs, or influencers on social media platforms such as Instagram, TikTok, and Snapchat.
Make a music video. When promoting your single, a good music video can help keep the momentum going. With so many digital platforms now focusing on video, it is possible for your video to go viral and grow your fan base.
Using motion graphics or animation to showcase and promote your music is a fun and engaging way to do so. Your followers will have something to talk about and enjoy. If you have access to canvas, you can also share motions on your social media accounts, YouTube, and Spotify.
Finally, keep in mind that the music industry will continue to evolve in unpredictable ways, and as a musician, you must be able to keep up. But one thing is certain: visually appealing content will always be important.